Digital Marketing with AI and Applied Graphic Design

The Digital Marketing and Content Creation course offers hands-on training to navigate the digital environment and design effective strategies. Students will develop skills in social media, graphic design, artificial intelligence and automation, aimed at improving their professional profile in the digital field.

This course can be complemented by taking Web Design and E-commerce with AI. It is advisable to start with the Marketing course.

Objectives

• Train students to operate in the digital environment with a practical approach.

• Plan marketing strategies.

• Manage social media by analysing digital customer behaviour.

• Create engaging visual content using tools such as: Canva, Photoshop, Illustrator and Artificial Intelligence to generate persuasive texts and graphic resources.

• Automate marketing workflows.

• Develop a professional portfolio applicable to real businesses.

Content

• Introduction to the digital environment: basic computer use, browsing, email, digital security.

• Fundamentals of digital marketing: digital channels, customer behaviour, social media, content planning.

• AI applied to marketing: ChatGPT, persuasive text generation, basic content automation.

• Applied graphic design: visual design principles, Canva, Photoshop, Illustrator, social media and advertising design.

• Final project: digital marketing strategy, AI content creation, professional presentation.

Professional departures

• Junior Community Manager.

• Digital content manager.

• Junior graphic designer.

• Digital marketing assistant.

• Digital campaign coordinator.

• SEO/SEM Assistant.

• AI content generation specialist.

• Digital customer experience support.